Jumat, 31 Desember 2010

[K595.Ebook] Ebook Download The Social Animal: The Hidden Sources of Love, Character, and Achievement, by David Brooks

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The Social Animal: The Hidden Sources of Love, Character, and Achievement, by David Brooks

With unequaled insight and brio, David Brooks, the New York Times columnist and bestselling author of Bobos in Paradise, has long explored and explained the way we live. Now, with the intellectual curiosity and emotional wisdom that make his columns among the most read in the nation, Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life.

This is the story of how success happens. It is told through the lives of one composite American couple, Harold and Erica—how they grow, push forward, are pulled back, fail, and succeed. Distilling a vast array of information into these two vividly realized characters, Brooks illustrates a fundamental new understanding of human nature. A scientific revolution has occurred—we have learned more about the human brain in the last thirty years than we had in the previous three thousand. The unconscious mind, it turns out, is most of the mind—not a dark, vestigial place but a creative and enchanted one, where most of the brain’s work gets done. This is the realm of emotions, intuitions, biases, longings, genetic predispositions, personality traits, and social norms: the realm where character is formed and where our most important life decisions are made. The natural habitat of The Social Animal.
 
Drawing on a wealth of current research from numerous disciplines, Brooks takes Harold and Erica from infancy to school; from the “odyssey years” that have come to define young adulthood to the high walls of poverty; from the nature of attachment, love, and commitment, to the nature of effective leadership. He reveals the deeply social aspect of our very minds and exposes the bias in modern culture that overemphasizes rationalism, individualism, and IQ. Along the way, he demolishes conventional definitions of success while looking toward a culture based on trust and humility.

The Social Animal is a moving and nuanced intellectual adventure, a story of achievement and a defense of progress. Impossible to put down, it is an essential book for our time, one that will have broad social impact and will change the way we see ourselves and the world.

  • Sales Rank: #169211 in Books
  • Brand: Random House
  • Published on: 2011-03-08
  • Released on: 2011-03-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.51" h x 1.20" w x 6.39" l, 1.64 pounds
  • Binding: Hardcover
  • 448 pages
Features
  • Great product!

Amazon.com Review
Guest Reviewer: Walter Isaacson on The Social Animal

Walter Isaacson, the CEO of the Aspen Institute, has been chairman of CNN and the managing editor of Time magazine. He is the author of Benjamin Franklin: An American Life and of Kissinger: A Biography, and the coauthor of The Wise Men: Six Friends and the World They Made. He lives in Washington, D.C., with his wife and daughter.

David Brooks has written an absolutely fascinating book about how we form our emotions and character. Standing at the intersection of brain science and sociology, and writing with the wry wit of a James Thurber, he explores the unconscious mind and how it shapes the way we eat, love, live, vacation, and relate to other people. In The Social Animal, he makes the recent revolution in neuroscience understandable, and he applies it to those things we have the most trouble knowing how to teach: What is the best way to build true relationships? How do we instill imaginative thinking? How do we develop our moral intuitions and wisdom and character? Brooks has always been a keen observer of the way we live. Now he takes us one layer down, to why we live that way.

--Walter Isaacson

An Amazon Interview with David Brooks

We talked with David Brooks about, among other things, Jonathan Franzen, Freud, and Brooks's own unfamiliar emotions, just before the publication of The Social Animal. You can read the full interview on Omnivoracious, the Amazon books blog, including this exchange:

Amazon.com: Speaking of Tolstoy, I bet a lot of people are going to quoting the first line of Anna Karenina to you: "Happy families are all alike. Every unhappy family is unhappy in its own way." Is there a consistency between what makes a family happy, the way that this family turns out to be?

Brooks: You know, I never bought Tolstoy's line.

Amazon.com: I didn't either.

Brooks: I didn't know many happy families that were alike. One of the things you learn is that we're all so much more complex. We all contain multitudes, so someone who might be a bully in one circumstance is incredibly compassionate in other circumstances. We have multiple selves, and the idea that we can have a very simple view of who we are, what our character is, that's actually not right.

One of the things all this research shows you is how humble you have to be in the face of the complexity of human nature. We've got a 100 billion neurons in the brain, and it's just phenomenally complicated. You take a little child who says, "I'm a tiger," and pretends to be a tiger. Well that act of imagination--conflating this thing "I" with this thing "tiger"--is phenomenally complicated. No computer could ever do that, but it's happening below the level of awareness. It seems so easy to us. And so one of the things these people learn is they contain these hidden strengths, but at the same time they have to be consciously aware of how modest they can be in understanding themselves and proceed on that basis.

A Letter from Author David Brooks


© Josh Haner, The New York Times Several years ago I did some reporting on why so many kids drop out of high school, despite all rational incentives. That took me quickly to studies of early childhood and research on brain formation. Once I started poking around that realm, I found that people who study the mind are giving us an entirely new perspective on who we are and what it takes to flourish.

We’re used to a certain story of success, one that emphasizes getting good grades, getting the right job skills and making the right decisions. But these scientists were peering into the innermost mind and shedding light on the process one level down, in the realm of emotions, intuitions, perceptions, genetic dispositions and unconscious longings.

I’ve spent several years with their work now, and it’s changed my perspective on everything. In this book, I try to take their various findings and weave them together into one story.

This is not a science book. I don’t answer how the brain does things. I try to answer what it all means. I try to explain how these findings about the deepest recesses of our minds should change the way we see ourselves, raise our kids, conduct business, teach, manage our relationships and practice politics. This story is based on scientific research, but it is really about emotion, character, virtue and love. We’re not rational animals, or laboring animals; we’re social animals. We emerge out of relationships and live to bond with each other and connect to larger ideas.

From Publishers Weekly
New York Times columnist Brooks (Bobos in Paradise) raids Malcolm Gladwell's pop psychology turf in a wobbly treatise on brain science, human nature, and public policy. Essentially a satirical novel interleaved with disquisitions on mirror neurons and behavioral economics, the narrative chronicles the life cycle of a fictional couple—Harold, a historian working at a think tank, and Erica, a Chinese-Chicana cable-TV executive—as a case study of the nonrational roots of social behaviors, from mating and shopping to voting. Their story lets Brooks mock the affluent and trendy while advancing soft neoconservative themes: that genetically ingrained emotions and biases trump reason; that social problems require cultural remedies (charter schools, not welfare payments); that the class divide is about intelligence, deportment, and taste, not money or power. Brooks is an engaging guide to the "cognitive revolution" in psychology, but what he shows us amounts mainly to restating platitudes. (Women like men with money, we learn, while men like women with breasts.) His attempt to inflate recent research on neural mechanisms into a grand worldview yields little except buzz concepts—"society is a layering of networks"—no more persuasive than the rationalist dogmas he derides. (Mar.)
(c) Copyright PWxyz, LLC. All rights reserved.

Review

“Authoritative, impressively learned, and vast in scope.”—Newsweek
 
“As in [Bobos in Paradise] he shows genius in sketching archetypes and coining phrases. . . . In The Social Animal Mr. Brooks surveys a stunning amount of research and cleverly connects it to everyday experience.”—The Wall Street Journal
 
“[A] fascinating study of the unconscious mind and its impact on our lives . . . Brooks has done well to draw such vivid attention to the wide implications of the accumulated research on the mind and the triggers of human behaviour.”—The Economist
 
“An uncommonly brilliant blend of sociology, intellect and allegory.”—Kirkus Reviews (starred revew)
 
“Provocative and fascinating . . . seeks to do nothing less than revolutionize our notions about how we function and conduct our lives.”—The Philadelphia Inquirer
 
“Multifaceted, compulsively readable . . . Brooks’s considerable achievement comes in his ability to elevate the unseen aspects of private experience into a vigorous and challenging conversation about what we all share.”—San Francisco Chronicle

Most helpful customer reviews

3 of 3 people found the following review helpful.
Great read from an American gem!
By Duck fan!
I love it. Brooks is a voice of reason in a maddening world, especially among conservatives in America. This text is a wonderful insight on how we tick and why we do what we do, presented in a story of individuals as they go through their lives and interact with a complicated world.

1 of 1 people found the following review helpful.
The Genious of David Brooks
By Amazon Customer
David Brooks never disappoints--his intelligence is a joy to try to follow in all his writings. This book takes a unique view of the development of human nature by telling the fictional life stories of a family; how the parents meet and the physiological and psychological instincts rule their reactions to each other; the birth and cognitive development of their child; how the human mind evolves and the different paths it can take, depending on the nuture/nature it abides in. Overall, a fascinating way to approach the complexities of human development in our current society.

1 of 1 people found the following review helpful.
Great book!
By Seatonsmom
This book was suggested to me by a coworker . I found it very insightful in how we grow and develop and change as well as interact with the world around us. It was also quick a read not bogged down with jargon. Brooks did a phenomenal job consolidating study after study after study so that anyone could understand them.

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Senin, 27 Desember 2010

[E257.Ebook] Ebook Free The Referral Engine: Teaching Your Business to Market Itself, by John Jantsch

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The Referral Engine: Teaching Your Business to Market Itself, by John Jantsch

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The Referral Engine: Teaching Your Business to Market Itself, by John Jantsch

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.

Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.

Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include:

-Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening.

-The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.

-Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to.

The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.

This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.

  • Sales Rank: #416521 in Books
  • Brand: Brand: Portfolio Hardcover
  • Published on: 2010-05-13
  • Released on: 2010-05-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .87" w x 6.37" l, .95 pounds
  • Binding: Hardcover
  • 256 pages
Features
  • Used Book in Good Condition

From Publishers Weekly
As lean times force businesses to reduce advertising and marketing budgets, more and more companies are trying to develop new clients through word-of-mouth referrals. Jantsch (Duct Tape Marketing) champions such an approach, asserting that many widely referred businesses do very little when it comes to traditional advertising and that happy customers and actively engaged partners account for a great deal of their efforts. According to Jantsch, referral behavior is a primal activity rooted in our survival instinct and satisfying our need to connect with other people and mint social currency. Jantsch offers practical solutions on how to build a powerful referral engine by developing a systematic, consistent, and replicable approach and exploiting content, using social networking, and building strategic partnerships. He illustrates his points with examples from such companies as work clothing manufacturer Carhartt with its Tough Jobs blog; Southwest Airlines, which relies heavily on hiring the right people to be the champions of the brand; and TerraCycle, a recycling company whose nontraditional business practices generated word-of-mouth attention. A swift, appealing read and a thorough primer on the power of letting your products and customers speak for themselves. (May)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
"A swift, appealing read and a thorough primer on the power of letting your products and customers speak for themselves."
-Publishers Weekly


"Frankly, I had no idea how John was going to top Duct Tape Marketing. The book is a classic. But with The Referral Engine, John puts you in the driver's seat and shows you the steps to achieving marketing success without a huge budget. Go no further. Buy this now."
-Chris Brogan, coauthor of Trust Agents


"I don't think there are many people who know more about small business marketing than John does, and I'm certain that there's no one more generous in sharing tips and insights. What, exactly, are you waiting for? This book will pay for itself in one day."
-Seth Godin, author of Linchpin


"For Zappos, part of delivering a great customer experience means developing personal and emotional connections, both with employees and customers. These are the types of connections people talk about with their friends and family. This book will show you how to give people something to talk about."
-Tony Hsieh, CEO, Zappos.com


"Who knew that there's a science to referrals? Not I-but now that I know, I want you to benefit from John's expertise. In a sense, a jacket blurb is the ultimate referral, and I'm here to blurb this book because it will help you succeed in business."
-Guy Kawasaki, cofounder of Alltop

About the Author
John Jantsch is a marketing and digital technology coach, an award-winning social media publisher, and the author of the small- business marketing bible Duct Tape Marketing. He lives in Kansas City, Missouri.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Pays for itself about 1000x
By Josh Steimle
The best book I've read on how to get referrals from existing customers. I run a digital marketing agency and after reading this I bought a copy for each of my account managers and we've seen them bringing a lot more value to clients and to my agency as a result.

16 of 17 people found the following review helpful.
Recipe for Marketing Success
By Joy
There's nothing totally unique about any one idea in "The Referral Engine." There's nothing unique about a 5lb. bag of sugar either. Of course that bag of sugar could be in the hands of a skilled pastry chef - or it could be in mine. I can tell you there's a pretty big difference. John Jantsch is the Head Chef of Marketing. He has an almost magical way of accumulating massive quantities of more basic ideas, sifting them, combining them in perfect proportions, and then turning them into recipes for delicious success. The end result almost defies identification of those original ingredients. A great chef understands every tool, and exactly what his oven will do at each temperature. John Jantsch understands small business owners to the extent he crawls right inside our heads to tweak attitudes - and he does it by slowly building a case logically, step by step, until you can't help but agree with what has just become so obvious.

In "Referral Engine" one of the first things he tackles is a business owner's reluctance to ask for referrals. I know that until I was exposed to Jantsch's material, I hated it! I expected my clients to love me and spread the love without me asking - and in fact, often times that did happen. No matter how good you think you are now, if you're like me, you have no idea how great your untapped potential in this area is.
I think the thing I like most about Referral Engine, and Jantsch's work in general, is that there is no dishonesty, no gimmicks, no use of trickery. I've always believed the path to success lies in creating a great product or service for which one charges a fair price. It's an approach built on creating a great product or service to begin with. Jantsch shares that approach. For example, Chapter 5 is titled "Your Authentic Strategy." The underlying premise of this work is the need to create a company worth referring. The second key idea is that you get ahead by helping others first. We're encouraged to partner with other businesses, and to always be looking for ways to help others, to connect, to refer. There are no one-way streets in Jantsch world. You clearly give as well as get. The icing on this cupcake is the multitude of examples and references that help one understand just what all of this means and how it's done.

Then, once the underlying foundation is in place, Jantsch starts with the mechanics, and, unlike other "idea" based authors - many of whom I also love - Jantsch gets into the guts of the issue. Here's how. Here's where you go. Do this next. There's no sugar coating. This stage isn't about the tasty result. This is about the process. Jantsch doesn't just cover the need to blog, he starts at the basement. For example, from P. 131, "Keyword rich" covers the way you need to use keywords in your blog in order to make it accessible. Sure, you might want to buy another book just on SEO, but in this one section, Jantsch manages to succinctly distill the basics that you will need - including providing tools like [...] which will help you.

If you take all of this book to heart, and implement it fully, not only will you have a great referral machine, you'll have a great business. This one book may not have all the information you'll need to improve all of the other parts of your business, but it will help you identify parts that aren't working because they will keep you from being talk, or referral, worthy. This book, assuming one has an Amazon Prime membership - and every small business owner should - is $11.69 today, its release date. I'd be surprised if your return on investment wasn't at least 1,000 times that. On the other hand, you could order 20 to 30 other books to cover the various aspects covered here - and I would hope for that, you'd have greater results, but somehow I seriously doubt it.

I love this book, and I think you will too.

0 of 0 people found the following review helpful.
Practical advice and real-world examples
By Steve Vigus
I heard about this book on The Marketing Book Podcast. Contains lots of great ideas to set yourself up for free business referrals. Easy to understand with plenty of practical, relevant examples of companies that have set themselves up to have their best customers spread the word.

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Rabu, 15 Desember 2010

[Q724.Ebook] Download PDF Excel 2007 Dashboards and Reports For Dummies

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  • Published on: 1600
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Selasa, 14 Desember 2010

[M815.Ebook] Fee Download , by Christopher Nolan Interstellar: The Complete Screenplay with Selected Storyboards (Opus Screenplay Series) [Paperback], by Christopher

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  • Published on: 2014-11-22
  • Binding: Paperback

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Rabu, 08 Desember 2010

[P181.Ebook] Fee Download The Handbook Of Sailing: A Complete Guide to All Sailing Techniques and Procedures for the Beginner and the Experienced Sailor, by Bob Bon

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The Handbook Of Sailing: A Complete Guide to All Sailing Techniques and Procedures for the Beginner and the Experienced Sailor, by Bob Bon

Newly updated and now in paperback, this backlist classic contains 2,000 diagrams and photos enabling you to visualize every sailing procedure and maneuver; reflects the latest word on procedures, techniques, and equipment. 48 pages of full-color photos.

  • Sales Rank: #59771 in Books
  • Brand: Brand: Knopf
  • Published on: 1992-08-11
  • Released on: 1992-08-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.23" h x .95" w x 6.53" l, 1.92 pounds
  • Binding: Paperback
  • 352 pages
Features
  • Used Book in Good Condition

From the Inside Flap
Newly updated and now in paperback, this backlist classic contains 2,000 diagrams and photos enabling you to visualize every sailing procedure and maneuver; reflects the latest word on procedures, techniques, and equipment. 48 pages of full-color photos.

About the Author
BOB BOND, acknowledged throughout the world as an authority on the teaching of sailing, was training manager to the Royal Yachting Association, and is the author of The R.Y.A. Sailing Manual. He died in March 2010 at the age of seventy-three.

BILL ROBINSON, one of America’s foremost sailors and writers on sailing, was editor of Yachting magazine from 1967 to 1978. Upon leaving Yachting, he joined Cruising World as editor-at-large. He died in April 2007 at the age of eighty-eight.

Most helpful customer reviews

0 of 0 people found the following review helpful.
It's my go-to book
By Amazon Customer
I bought the hardbound first edition of this book in the early '80s. It immediately became my go-to book. When I lost it in a fire, it was the first book in my marine library that I replaced.

I'm pleased that this softbound second edition has the same high-quality illustrations and explanations as the first. In addition, it was updated to be current with the technology and techniques of the 90s (its current copyright).

I was tempted to give it only five stars because it could use another update to 2016. But, I decided that not much has changed since the early 90s (other than that catamarans have taken over the America's Cup and there has been a revolution in sailboat design). However, as that revolution is currently limited, for the most part, to multi-million dollar boats, for the rest of us, beginners and competent alike, who sail more modest yachts, this book is precisely what we need. If I could take only one book with me on a cruise, this would be it.

19 of 19 people found the following review helpful.
Extremely comprehensive of almost all aspects of sailing.
By A Customer
Extremely comprehensive of almost all aspects of sailing (but it covers boat trailering very little.) For beginners (you can learn to sail with this) through advanced levels including spinnakers; it covers the range from small OD monohulls, cats, through cruising inboards; weather; navigation & lights; tides; first aid; knots; recovering from various emergencies; entering & leaving difficult moorings; rafting (including it's good manners to walk on the forward part of others' boats to preserve their privacy); anchoring, etc. Experts in any area will want greater detail on a topic but others will be grateful for the help that's here. The 1250 drawings and photos are outstanding for their clarity and illustrative value.

2 of 2 people found the following review helpful.
Extremely helpful
By GA
I took up sailing this summer, and found that, while no book can replace the physical experience on the boat, one needs an instruction manual to keep up with all the maneuvers and terminology that are thrown at you. The Handbook Of Sailing provides concise and very well organized information, with ample illustrations. It’s the perfect accompanying textbook for someone who’s still trying to learn the lefts and rights of boating.

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'The Damned Fraternitie': Constructing Gypsy Identity in Early Modern England, 1500–1700 examines the construction of gypsy identity in England between the early sixteenth century and the end of the seventeenth century. Drawing upon previous historiography, a wealth of printed primary sources (including government documents, pamphlets, rogue literature, and plays), and archival material (quarter sessions and assize cases, parish records and constables's accounts), the book argues that the construction of gypsy identity was part of a wider discourse concerning the increasing vagabond population, and was further informed by the religious reformations and political insecurities of the time. The developing narrative of a fraternity of dangerous vagrants resulted in the gypsy population being designated as a special category of rogues and vagabonds by both the state and popular culture. The alleged Egyptian origin of the group and the practice of fortune-telling by palmistry contributed elements of the exotic, which contributed to the concept of the mysterious alien. However, as this book reveals, a close examination of the first gypsies that are known by name shows that they were more likely Scottish and English vagrants, employing the ambiguous and mysterious reputation of the newly emerging category of gypsy. This challenges the theory that sixteenth-century gypsies were migrants from India and/or early predecessors to the later Roma population, as proposed by nineteenth-century gypsiologists. The book argues that the fluid identity of gypsies, whose origins and ethnicity were (and still are) ambiguous, allowed for the group to become a prime candidate for the 'other', thus a useful tool for reinforcing the parameters of orthodox social behaviour.

  • Sales Rank: #5989322 in Books
  • Published on: 2016-05-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x .70" w x 6.20" l, .0 pounds
  • Binding: Hardcover
  • 208 pages

About the Author

Frances Timbers holds a PhD in British History from the University of Toronto (2008). She has published two books and three articles that deal with issues of magic, witchcraft and gender in sixteenth- and seventeenth-century England. Timbers is currently on a self-imposed sabbatical in Panama, where she spends her time writing about gypsies, teaching yoga, biking to the beach and caring for seven rescued cats.

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Senin, 06 Desember 2010

[T114.Ebook] Ebook Free Nursing Mnemonics: 108 Memory Tricks to Demolish Nursing School, by Jon Haws

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Mnemonics are a proven way to increase the speed of learning and length of retention. This Mnemonic book for nurses and nursing students is packed full of 108 mnemonics with full descriptions and images to help you accelerate your learning.

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NCLEX�, NCLEX�-RN � are registered trademarks of the National Council of State Boards of Nursing, INC. who hold no affiliation with this book.

  • Sales Rank: #52733 in eBooks
  • Published on: 2015-01-27
  • Released on: 2015-01-27
  • Format: Kindle eBook

Most helpful customer reviews

21 of 24 people found the following review helpful.
Research required...
By TR
I am a registered nurse and bought this book for a friend in nursing school. This book had some helpful tips, but there were some spelling errors and I found one mistake in information so far. Makes me not trust the information. Found myself having to look up all the info to ensure accuracy before committing it to memory.

10 of 11 people found the following review helpful.
Perfect for studying.
By mommabear
This not only has little tips and tricks for remembering topics for nursing but also has the rationale along with each one. Great learning tool.

8 of 9 people found the following review helpful.
Great book for remembering facts for NCLEX
By Nancy Block
Great for Nursing Review. This book is so informative and I loved the fact that not only do you get the Mnemonics to help you remember the content, but the extra bonus of explanation of the facts that are short and sweet. Would recommend this book to anyone getting ready for the NCLEX.

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Nursing Mnemonics: 108 Memory Tricks to Demolish Nursing School, by Jon Haws PDF
Nursing Mnemonics: 108 Memory Tricks to Demolish Nursing School, by Jon Haws PDF